How To Work Out The Best Times to Post on Social Media
We all know that Social Media is a great way to advertise any business and to give knowledge and information to your clientele. But knowing how your business performs on social media is a great asset for any business.
It gives depth and data on knowing what works and what doesn’t. Allow time in your day to research your reach and post analytics so you can decide on the best times to post for your business and your target market. Otherwise it is just like throwing darts at a dart board and not taking any notice of what hits and what misses.
Here are the 3 ways to gain knowledge and insight into your social media posts:
Read your Insights / Analytics panel on your social platforms.
Every platform will show you the insights and analytics of your business social media page. Facebook , Instagram, Twitter and Pinterest all show data on your past posts.
Collect your data at least monthly so that you can observe the trends happening and this will help you focus your social content more effectively. This data will highlight what posts are performing the best and what types of posts are performing better. It might be that photos do better than ads, videos and or website links or vice versa.
Don’t let analytics scare you, they are there to help, and they will help you pinpoint the exact times that will be best for your to get your content in front of your customers!
Know your target market and demographics
All businesses need to know what makes up their customer base, from their age and gender, through to where they live and what they like. One of the biggest mistakes you can make in a business is not defining your target market and demographics. If you don’t know your customers and your potential customers, then your marketing efforts will be wasted as you won’t be speaking to your audience.
To find your demographic – you need to:
Examine your current customers
Note their sex, age, what generation are they, what do they spend money on? What do they avoid buying?
Check Out Your Competition
Even though this can be hard, check out who you are competing with in the market. Keep an eye on what they are doing right, and what they are doing wrong – and capitalise on this!
Test, Test and Test Again
Your target market won’t always be staring you right in the face, sometimes it can take a while to figure out who these people are, especially if you are starting your business from scratch. My advice is to spend time posting at different times throughout the day and on different days, then follow the data on each post. You will eventually be able to see trends happening and see what performs best.
Testing is a great way to see what works for your customers – and is something you never really stop doing. We test every day, then shift, then test again. This is how businesses can improve and move forward with social media.
There is no one size fits all for posting on social media. Every business is different, with different customers who buy different things. But that doesn’t mean that you can’t pick the exact best time for your business.
If you would like a more detailed explanation of how to read your social media insights and gain some strategy ideas, I can help you! Please email me at [email protected] to organise a one-on-one social media education session (starting from $220).