One of the main questions I am asked by admins of Facebook business pages is “How do I get engagement happening on my page? Nobody is talking on there or liking anything!”
I hear you, I really do. And it’s no secret that it’s getting more and more difficult for pages to be seen in the Facebook newsfeed, let alone to get people to interact with your page.
I do have some tips for you, though, that are not that hard to do and that do work (I know, because I have tried them all!). Here’s how to get them talking on your Facebook page.
1. Be Yourself
Don’t be afraid to put yourself out there on your page – honestly, your followers and/or customers will love it! They’ll be more likely to interact with your posts if you keep it real, honest and authentic. Be you (because nobody else can be). If you have someone managing your social media for you, it’s still ok to pop a post on your page now and then to inject your own personality (because as awesome as social media managers are, they still can’t be you lol!)
2. Don’t Just Sell All The Time
There’s nothing more annoying than seeing sales pitch after sales pitch on a Facebook page….yep boring! It’s the equivalent of a telemarketer ringing you three times a day. I know you might be trying to get your product or service out there to the masses, but nobody likes being sold to ALL the time. Mix your sales posts in with some more light-hearted or personalised posts, shares from other pages, inspirational quotes, your own thoughts, anything you like! I guarantee your fans will be more receptive to your brand or service if you aren’t bombarding them with sales pitches every day!
3. Ask a Question
Yep, it can be that easy! You can get to know your fan-base really well by just asking them questions, and they love to put their two cents worth in, believe me. Facebook pages have a “poll” option so you can even use that. It can be a fun question like “What’s your favourite type of chocolate?” or, if you are feeling really game, something to spice things up like a vaccination debate (yes, we have done things like that on Stay At Home Mum, and oh boy it really does get things going!)
4. Share Images/Memes/Videos from Other Pages
One little bit of insider FB info that not many people know about, is that if you share a post from another Facebook page that has a huge amount of engagement and reach, that it can help your own engagement and reach? It’s called Facebook Karma and it is an actual thing. You need to share posts that have over 1000 likes and/or comments for it to work really well. Just try it to see what happens! Also, if you share posts from other pages, it can help to grab the attention of those page owners and they may share something of yours in return.
5. Post Videos
I know, I know, some of you are probably horrified at the thought of going on camera and posting a video of yourself on your page, BUT, it can definitely help to increase your engagement! Facebook newsfeed algorithms now favour video posts over any other forms of posting, so I suggest that you give it a try by either posting a pre-recorded video or doing a Facebook Live video. And, look, the video doesn’t even have to be of you (if you are not keen on being in front of the camera), it can feature someone else or something else related to your business.
One little tip worth trying if you are not confident with Facebook Lives. Create a secret Facebook group that nobody else can see, and go in there to practice before you do the real thing on your Facebook page.
6. Mix It Up Baby!
On Facebook, you can post in four different formats:
- Text Only
- Link with/without preview (using a URL from a website)
I would suggest using all four of these formats and mix them around. It keeps things interesting on your page so it doesn’t look like all the one thing.
7. Run a Competition or Giveaway
This is a fantastic way to really get things going on your page – because everyone loves to win something! One thing you do need to be careful about is that Facebook has some strict rules on promotions, and you need to follow these so you are not at risk of your page being deleted by Facebook (it has happened!). You can find the official guidelines here.
In a nutshell, here’s some rules you need to follow when hosting your competition or giveaway on Facey:
- You CANNOT ask people to share your contest on their *personal* Timeline (personal profile), or a friend’s Timeline.
Facebook states, “…this is because people can choose to limit the visibility of the content they put on Facebook to only themselves, friends, or to a custom group of people, Pages won’t have the ability to access all of the entries that people post on their own Timelines unless these entries are public.”
- You CANNOT ask entrants to tag a friend to enter your contest (same reasoning as above).
- You CAN ask entrants to comment, like the page or like the post as method of entry.
- ALWAYS acknowledge that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook on your competition post.
I know lots of pages do ask people to share and tag as entry but when you think about it, it is unfair and excludes a lot of people. And just because lots of pages do it, that doesn’t make it right!
Also just be aware of Aussie competition laws in each state as they’re all different. Generally speaking you won’t need a permit if your competition is a game of skill (eg asking people to answer a question in 25 words or less), but if it’s a game of chance (eg people like the post and you choose a random winner) then you may require permits, which are pretty pricey. Also make sure you state all eligibility requirements (e.g entrants must be over 18 and live in Australia to enter).
8. Write a Post on a Trending Topic
If there’s something happening in the news and you can relate to it or you know your fans will relate to it, post something about it on your page. For example, if you have a baby or maternity wear page, you could definitely post something about the new Royal baby. On your personal Facebook newsfeed, you’ll be able to find the trending section in the side menus, so it’s worth checking them out to see what everyone is talking about on Facebook.
9. Post Something Controversial
Now, you really need to have a thick skin to do this, and be ready for people to disagree with you, but if you have the guts to do it, then DO IT!! There are loads of controversial subjects you can go with, but just make sure that posting something that might upset people won’t hurt you, your brand or your business. It could easily backfire, so think about your wording and the potential impact before going ahead. If you have thought about it, and you do post, make sure you are prepared to monitor your page and talk with your followers. Go on…..dare ya!
10. Use Appealing Imagery
If you are going to post images on your page, the best thing you can do is make sure they are the right size, that they are good quality (not fuzzy or pixelated) and that they are eye-catching. You can get some amazing free stock images from lots of different websites like Pixels and Unsplash, and also create professional looking images really easily using DIY graphic design sites like Canva.
11. Talk To Your Fans
Social media is just that – SOCIAL. There really is no point setting up a Facebook page for your business if you are not going to be present on it. You really need to be prepared to post regularly, answer messages, and also chat to your fans in comments on the page. They want to speak to YOU, and if they feel they are being ignored, they will go somewhere else. It just takes 5 or 10 minutes a day to hop onto your page, check through and have a talk with people – and seriously, if you do this, they will come back!
If you don’t have time you can always employ the services of a social media manager (like myself!) to manage your page for you.
12. Share Testimonials and Reviews
If your customers have sent you some positive reviews or testimonials, then shout it to the world! Share those on your Facebook page and thank them. They’ll love that you have acknowledged them, and let’s face it, it’ll make you look good!
13. Post Consistently
Sporadically posting on Facebook won’t do you any favours. You need to discover when your most active times are on your page, and then stick to those times. If you post 3 times a week, try to consistently post on those same days and times where possible. Your fans will start to see the pattern and know when to check your page. It also makes things easier for you!
14. Run Facebook Ads
I can hear the collective groan from here, but to be honest, as a business you really need to have a budget for Facebook Ads.
It can be as little as a few dollars a day, but it really can help to get your Facebook page front and centre in newsfeeds. If you are confident enough to try it yourself and have some time spare, pop into your Facebook Ads Manager and give it a try. If you get stuck, then you can always ask us at Tenacious Digital to give you a hand!
Try one, a few, or all of these on your Facebook page and see what happens.
My advice? Don’t be impatient. The magic won’t happen overnight, but it will happen if you are consistent!
Until next time