Facebook Group vs Facebook Page
Facebook Group vs Facebook Page – Which Is Best for My Business? On 12th January 2018, Mark Zuckerberg (or Zuckers as many affectionately like to call him). Made an announcement about changes coming to Facebook. This announcement made lots of business page admins die a little inside (including me!)
Basically, he said that posts from business Facebook pages will get even less reach and viewability in newsfeeds than they already do now. The reason being because people want to see more posts from their friends and family. I don’t know about you, but for me, that was a kick in the guts!
A Facebook page is where our business thrives and we connect with our followers, and also get traffic from.
Good onya, Zuckers! Thanks a lot!
Now business owners who use Facebook business pages to promote their business and connect with current and potential customers, need to change the way they do things. Yes, some are happy to pay for Facebook ads, but many can’t afford that and are looking for a few “loopholes” to try to still get organic reach and engagement. Many are trying to utilise the Groups feature on Facebook instead.
I was asked a question today, which I thought was a great one. Which is better for businesses – Facebook Groups or Facebook Pages? It’s something worth exploring. Here are the pros and cons for both.
Pros of Facebook Pages
- Facebook Pages are able to be found in Google Search. This means, if someone is searching for your business name on Google, it will actually show there. People are able to click through to like your page.
- The general public have been conditioned to go to a business Facebook page to find out information or connect with the business. They will usually look for a page instead of a group.
- You can use Facebook Ads Manager to pay to promote your posts and/or page and/or website to gain more followers (and more customers)
- Your personal profile can be separated from your business. A business Facebook page will have its own profile pic, cover pic and name, and all admins will come up as that page name instead of as their own name. This can protect the privacy of you and your employees.
- There are many features on Facebook business pages which are really useful for businesses. These include detailed analytics (so you know where your followers are located, their age, gender etc), connectivity to Instagram, and Pages Managers apps for your phone.
- It’s easier to use third-party software and apps with a Facebook page for scheduling and sharing posts.
- A shopfront can be connected to your Facebook page.
Cons of Facebook Pages
- It does take a lot of time and effort to research, post and moderate business pages. Many business owners simply don’t have the time or the knowledge to do this in a way that will get then onto people’s newsfeeds.
- It can be really difficult keeping up with all the algorithm changes that Zuckers throws at us pretty much on a weekly basis.
- Organic (free) reach is more or less becoming non-existant, and we have to “pay to play” with Facebook Ads.
- Facebook Ads can be complicated to set up, and if they are not set up properly they can be a waste of money.
Pros of Facebook Groups
- It’s easier to reach a more concentrated, niche audience and have a much more personalised connection with your customers.
- Groups can promote a strong “community” feel amongst members from very early on, which can definitely help your brand.
- A Facebook group can be a little more flexible depending on its purpose – you can set it as a public, closed or secret group.
- You can educate your customers to ensure their group notifications are switched on and they are following your group so they can see all posts in their newsfeeds.
- If you do have a business Facebook page, you can create a business group and link it to the page for a broader approach.
- Just like Facebook pages, you can ad other people as admins and moderators to the group to help you run the group.
Cons of Facebook Groups
- In Facebook groups you can usually only post to the group with your personal profile, so if you are uncomfortable doing this for privacy reasons, a business group may not be appropriate for you.
- You cannot run paid Facebook ads or promotions in a group. You also cannot promote the group itself with a Facebook ad (unless you do it on a Facebook page post).
- Sometimes the more engaged and active a group is, the harder and more time-consuming it can be to moderate.
If you have the time – why not have both? It essentially will get the word out to more people and it lets you reach people on different levels. You can link your page to your group, so I say why not!
Ultimately, there is no right or wrong here – it’s up to you!
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