Sometimes as you scroll through your Facebook feed, everything starts to look a bit same-same and boring, right?
I’m going to let you know a few cool and tricky ways to make people stop scrolling and actually look at your posts! Here are 5 ways to make your Facebook posts POP!
1. Add Emojis To Your Posts
Emojis were first created in 1999 by a Japanese artist, Shigetaka Kurita and were based on the widely used online chatroom icons called Emoticons 🙂 and 😉 etc.
Since then they have evolved into cartoon-like characters that are used in every day online conversations.
A few well placed Emojis in your page posts on Facebook (and also on Instagram and Twitter) are a fantastic way to make your post catch the eye. My advice is to not overuse them, but definitely make them a part of your posting strategy to grab those who aimlessly scroll through their Facebook feeds at a rate of knots!
2. Use Clear and Colourful Images
The more colour there is in an image, and the sharper and clearer it is, the more likely someone will stop scrolling and look at the post. You want to basically hit people in the face with your images. If you use poor images which are inferior in quality and too small or blurry, people will miss them. Great places to find amazing stock images for free are Pexels and Unsplash.
You can also find great stock images in graphic design programs such as Canva, Crello or Stencil. These programs are fantastic for designing eye-catching images for your social posts, so go and give them a try!
3. Post Videos
Did you know that Facebook will rank videos higher than any other forms of posts in Facebook newsfeeds? It’s all about the algorithm, and Facebook LOVES video posts right now. So, it makes sense that you add videos to your Facebook posting strategy for your page. They can be pre-recorded ones, or they can be Facebook Live videos (if you’re game!)
You don’t need fancy video equipment either – just your smartphone will do! Your followers would love to see funny videos, “how to” videos, and even behind the scenes stuff. Yes, people do find what you do interesting, so give that to them! The more they can relate to you, the more they’ll follow your every move on social media and buy your products and services.
4. Dress Up Your Videos
Following on from the previous point about videos, now that everyone is doing them, you want to make sure yours stand out. I have discovered a very useful tool called VideoWrappr and it’s a game changer. It does come at a one off cost of $47 (USD) and then there’s upsell purchases after that if you want them, but I think it’s well worth it. It allows you to add titles to your videos as footers and/or headers, and if you get the Animation pack you can add GIFS as well. I figured if it was good enough for Gary Vaynerchuk to use, then it’s good enough for me!
5. Be Different!
The best way to stand out and stop people scrolling past your post on Facebook, is to just be different! What I mean is, don’t be exactly the same as every other business in your industry, or you will just get lost in the crowd. You can be different just by being yourself – use your own personality and put your own flavour in any social posts you do and you will come out on top, I guarantee it.
It might take a little bit of testing and time to find out what works with your audience, but you will discover what people will respond most to. It could be you doing regular Facebook Live videos about your business, or you could share funny memes or quotes that you’ve made, or you could just be a bit controversial now and then. There will be something that your followers keep coming back to you to see – and once you’ve found what that is, just be consistent with it. The aim of the game is to grab people’s attention, so you can do that with what you write in your post, as well as with your images or videos.
If you’d like some help with your business social media strategy, we can certainly help! Our one-on-one social media training sessions start at $220 for 2 hours. It’s the best investment you’ll ever make!
Just email us at [email protected] if you’d like to book in!